The ocean needs artists.
Our coastline is threatened by pollution, plastics, and climate change, but the greatest dangers are apathy and resignation.
That’s why the ocean needs artists. To inspire a deeper connection with the natural world. To make artwork that brings beauty into our homes as a daily reminder of why our coastal ecosystem is worth protecting.
Charitable Giving
Our donations model transforms traditional art gallery economics into an engine of charitable giving.
A significant portion of the proceeds (typically 30%) from artwork sales are donated to 501(c)(3) nonprofit organizations dedicated to protecting our coastal environment. Our operating costs are covered by a charitable trust.
Collectors who purchase artwork receive a receipt directly from the charity certifying the amount of the donation made on their behalf.
Our History
Our history of art-based charity fundraising has its roots in a long-running series of monthly art salon parties hosted between 2008 and 2013 by fine art photographer Gilles Larrain and his wife the fashion designer Louda in their legendary SoHo studio at 95 Grand Street in New York City.
Co-curated by artist and surfer Thomas Shelford, these events featured live drawing demonstrations, musical performances, and charity art sales. Exhibitions were featured in diverse media outlets, including a cover story in the New York Times Arts Section and a live segment on Japanese national television (NHK).
“People who believe that New York has lost its anything-goes cultural energy have just been going to the wrong parties...at regular intervals Mr. Shelford, addressing the crowd as Salonistas, announced an act or a changing of models (equal opportunity, men and women).”